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Titera’s Titbit: Smokey the Bear
Smokey the Bear is a mascot of the United States Forest Service created to educate the public about the dangers of forest fires. An advertising campaign featuring Smokey was created in 1944 with the slogan, “Smokey Says – Care Will Prevent 9 out of 10 Forest Fires”. Smokey’s debut poster was released on August 9, 1944, which is considered his anniversary date. Smokey’s correct name is Smokey Bear. In 1952, the songwriters Steve Nelson and Jack Rollins had a successful song named “Smokey the Bear”. The pair said that “the” was added to Smokey’s name to keep the song’s rhythm. After that, the name stuck. In April 2001, the message was updated to “Only You Can Prevent Wildfires”.
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